Wooplr from India to Compete with Pinterest and Instagram

Wooplr from India to Compete with Pinterest and Instagram


Besides sharing images of characters from their favourite shows, or photographs of places, now here’s a new platform for users of social media to share their photographs and opinions on clothing, accessories and food.

A Bangalore-based company, founded by Arjun Zacharia, Praveen Rajaretnam, Soumen Sarkar and Ankit Sabharwal, former employees of McAfee, has launched Wooplr as a social discovery platform for users who wish to share their images of finds and bargains from local stores.

Wooplr is about helping people discover products from brick-and-mortar stores or flea-market brands — those we might not ever hear of if someone didn’t tell us about them. Currently, there is no platform where Indian shoppers can find genuine shopping/eating recommendations with visuals and share their shopping finds or find out what their friends are buying and from where, says Rajaretnam.

When a Wooplr user sees an attractive piece of clothing or a stylish accessory, s/he tags a photo of it on the platform, with a note on where the item was purchased and for how much. This allows those with similar tastes to take notes for their next shopping trip. Read more in this news report by Shrabonti Bagchi on why do users need something like this when there already are so many social media platforms for sharing visual content.