Bangalore-based startup Plustxt has designed a messaging application that not only offers an alternative to standard text messaging, but also allows users to do so in regional language.
Pratyush Prasanna, co-founder of Plustxt Mobile Solutions, is of the view that conventional messaging will soon be redundant. “For the amount of data used for sending an sms, the charges are exorbitant,” says the 32-year-old IIT-Kharagpur and IIM-Calcutta graduate who earlier worked with Microsoft, startup venture Gupshup and Xerox. “With increased penetration of smart phones and data there are other ways to communicate.”
In January, the company launched two apps on the Android platform: Plustxt, an English-language messaging app similar to the globally popular Whatsapp, and Plustxt India, which allows users to communicate in eight regional languages. Within months, the apps have recorded 60,000 downloads encouraging Prasanna and his team to work on versions for other platforms like Apple’s iOS and Nokia’s Symbian.
The regional language app, which the company is focusing on, allows users to combine English with a vernacular language. The user can type out with the regular mobile keyboard and the app transliterates the word to the chosen local language and English. The app is integrated with SMS so an app to app message will be sent over data, but a sms will be sent if the recipient has not downloaded the app. Read more in this report by Radhika P Nair.