Indian Startup Enhances Social TV Network Experience

Indian Startup Enhances Social TV Network Experience


A Bangalore based startup, Apptarix has recently launched TeleTango, a social TV network for Indian television.

TeleTango converts TV viewing from a one-way media to multi-way interaction channel.  With TeleTango, TV viewers can check what their friends are watching or what’s hot on TV, join friends in a show for a group chat, post opinion in Facebook and Twitter and interact with the program through opinion polls, voting and commentary in sync with the program. TeleTango also provides a platform for the TV broadcasters to host and feed the complementary digital content such as trivia, gossip, exclusive picture, opinion polls and voting in sync with live TV program. Read more to find out what differentiates TeleTango from its competitors. 

Wooplr from India to Compete with Pinterest and Instagram

Wooplr from India to Compete with Pinterest and Instagram


Besides sharing images of characters from their favourite shows, or photographs of places, now here’s a new platform for users of social media to share their photographs and opinions on clothing, accessories and food.

A Bangalore-based company, founded by Arjun Zacharia, Praveen Rajaretnam, Soumen Sarkar and Ankit Sabharwal, former employees of McAfee, has launched Wooplr as a social discovery platform for users who wish to share their images of finds and bargains from local stores.

Wooplr is about helping people discover products from brick-and-mortar stores or flea-market brands — those we might not ever hear of if someone didn’t tell us about them. Currently, there is no platform where Indian shoppers can find genuine shopping/eating recommendations with visuals and share their shopping finds or find out what their friends are buying and from where, says Rajaretnam.

When a Wooplr user sees an attractive piece of clothing or a stylish accessory, s/he tags a photo of it on the platform, with a note on where the item was purchased and for how much. This allows those with similar tastes to take notes for their next shopping trip. Read more in this news report by Shrabonti Bagchi on why do users need something like this when there already are so many social media platforms for sharing visual content.

How Data Storage Cripples Mobile Apps

How Data Storage Cripples Mobile Apps


The storage in your phone has a bigger effect on your apps than you might think. The latest smart phones and tablets at the Consumer Electronics Show in Las Vegas last month came with an emphasis on faster processors and compatibility with faster wireless networks. But new research shows that the biggest performance bottleneck with popular smart-phone apps such as Facebook and Google Maps is, in fact, how fast they can read and write a device’s data storage. The results suggest that without changing how mobile gadgets store data, the benefits of new networks and processors will be limited. Read more

How Google+ Will Balkanize Your Social Life

How Google+ Will Balkanize Your Social Life


Google launched its Facebook competitor, Google+, just over a week ago now. Even though sign-ups have so far been limited to a fraction of Facebook’s 750 million users, it already appears that, for a lot of people, Google+ will become the other social network they need to use. Why? Because a significant fraction of their friends will force them to. 

It’s not just that Google+ has 10-person video hangouts, or that Google+ is magically free of privacy worries. It’s that Google has created the opportunity for Facebook-weary people to perform what one called “a reset on Facebook,” allowing them to escape from Facebook members they’ve friended over the years but don’t really want to interact with—and can’t quite bring themselves to defriend. Read more 

Facebook Lets Its 750 Million Users Video Chat, but Not in Groups

Facebook Lets Its 750 Million Users Video Chat, but Not in Groups


Facebook has revamped its popular chat feature by adding free video calling that can be launched inside the social network’s website. What was most striking about the launch event, held in Palo Alto, was how much CEO Mark Zuckerberg tried to distance his company from those seeking to slow its momentum, Google in particular. Read more