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BloodBag_470At the 2015 MIT Design Innovation workshop, a MIT Media Lab India initiative, a group of students and professionals has created a mobile application called Blood Collective that allows those in need of blood to search for voluntary blood donors available in the vicinity.  

The team developed the application prototype at the 2015 MIT Design Innovation Workshop in Gandhinagar as part of the Civic Innovation track which focused on building “the tools that help change the world together”and “a better technological infrastructure to support the engaged citizens who are already acting to make their communities better, and inspire others to join them”.

The home screen of Blood Collective app

The home screen of Blood Collective app

Combining different skills, each team member contributed differently to create the alpha version of the app and test it during the workshop. While IT industry professional Pragnendra Rahevar (32) floated the idea and shared the concept, National Institute of Design graduate Akshah Ish (27) designed the complete user interface of the application. The core development of the app has been done by Ayush Sharma (20) of Arya College of Engineering and IT, Jaipur, with necessary research and support provided by Abhimanyu Kumar (20) of Haldia Institute of Technology, West Bengal. 

Bridging the Gap

Voluntary blood donation is considered the highest form of humanitarian service as it is done without the expectation of knowing who it will eventually help. Each unit of blood donation helps many patients as blood is usually segregated into RBCs, Platelets, WBCs and Plasma and given away as per requirement. But then there are yet not enough people who opt to donate blood. 

In India there is constant shortage of blood. According to a 2012 World Health Organization (WHO), every country needs at least a one percent blood reserve. India, with its 1.2 billion population, needs 12 million units of blood annually but collects only nine million of which 70 percent is from voluntary blood donors while the remaining 30 percent is from family/replacement donors.  

Even though most blood collection is done from voluntary donors, the voluntary blood donors network remains fragmented and inaccessible to a large community at the time of need. The Blood Collective smartphone application aims to tap into this existing network of blood donors and bring them at your fingertips. 

“In India it is just a chance that you will get blood when you need it. Some people do not want to donate blood, while some who are willing to do it find it frustrating to go to the blood banks criteria, fill forms and donate. Tapping into the community of voluntary blood donors therefore remains a challenge. The current gap between the demand for blood and its supply also leaves scope for touts, agents and illegal, unsafe blood donation. Paid blood donation is illegal in India.  Our application targets the problem in a simple manner – if you need blood, connect directly with multiple blood donors close by and see if any of them is willing to offer help,” explains Ayush.

How it works

During the workshop the alpha version of the Indian-centric app was hosted on local servers and directly uploaded to a few mobile phones. However, based on the feedback from mentors and users, with the help of a few volunteers the team is now developing the beta version of the app. 

The app is expected to function like this: The first time the user accesses the application, she will be requested to select from the two categories “I want blood” or “I want to volunteer”. Once a voluntary blood donor selects the latter option, her name and number gets registered in the database. However, for safety reasons, the name and number of the donor is not shared with the requester. Rather, when the requester searches for a donor in the vicinity, she can view profile icons of the available donors and can send a request to them through the app. The requester’s number is sent to the donor and the decision to respond entirely rests with the donor.

The map feature shows the requester available blood donors in the vicinity

The map feature shows the requester available blood donors in the vicinity

The volunteer category also enables the voluntary blood donors to see all requests, allowing the user to contact the requester directly and offer blood donation. 

“The most important aspect of the app is to generate awareness about safety of blood donation and encourage volunteering. Currently, whenever people need blood, they either opt to call, send SMS or post on social networking websites. The wait for a response is stressful. At blood banks, if you have donated blood in past six months, you may be charged around Rs. 1,400 per unit. If you haven’t, the chances of getting blood are dismal. The solution to all this is volunteered blood donation. Bringing volunteer blood donors closer to the needy therefore could be very helpful and that is the focus of the Blood Collective app. Using the app, both a volunteer and a requester can save lives,” explains Pragnendra who has been volunteering with a non-profit organization for over three years, organizing blood donation camps across the country. 

Next Steps

The team is developing the beta version of the app and improving its user interface, adding more features to it, and carrying out basic user testing. It is expected to be available on the Web and on Google Play store by May 2015. The group is looking for more volunteers with specialized skills to develop the application for the iOS and Windows platforms. 

The Blood Collective mobile app has a huge social potential to connect and build a large network of voluntary blood donors with the requesters, allowing the common man to save lives and be human. However, it needs to build on its unique aspects that will differentiate it from the existing apps. 

To know more about Blood Collective, contact pragnendra@gmail.com.

(This article is part of a series on innovations presented at the 2015 MIT Media Lab India Design Innovation Workshop.)


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