It’s been seven years since I formally left journalism to enter the field of marketing communications. It was a big step and even though I stopped meeting innovators and writing about them for a formal publication, I continued running back to doing it on my blog over the weekends or whenever I got the opportunity. It’s been a tough internal battle that I have been trying to fight for seven years now – to want to keep writing and pursue the field I so passionately love (but do it without a job because there aren’t publications which feature my kind of writing) or to continue in marketing communications where I can contribute well, learn constantly – and probably continue to earn a regular income – and find an area of interest I can put my heart to.
It’s a tough path, especially leaving something one has been doing for over a decade and then shift to an unknown field, adjust with the new, and try and find a new interest area within that.
Over the past few years, I have made several attempts at going back to weekend journalism, if nothing else, but with a full-time employment, the hours did not permit me enough time to pursue stories. With a heavy heart slowly I let go. There were times when the passion used to kick in and I used to again spend hours searching for new stories and chasing people to feature their work. But it all faded again with time due to pressures of time, energy, and focus on the current job. This cycle has been very stressful psychologically because I think deep down I will never move on from being a journalist, by nature, and yet with lots of self-motivation, I have come to terms with my current role as a branding and marketing professional. However, I now want to continue writing anything and everything that captures my thought and needs penning down. That just widens the scope of this blog and hopefully will help me move on.
And so here’s a new beginning. You will see more of my casual writings now, whenever my muse is in action. Enjoy!