Chennai-based Mad Street Den startup has built a cloud-based platform that uses artificial intelligence to enable any smartphone with a camera to identify faces, detect facial expressions and emotions, and react to facial and head gestures. The expression acts as a trigger for a certain action, for example, frowning at the phone when an unwanted call comes in could make it shut down forthwith, or lifting an eyebrow could send the caller a message asking ‘What now?’
This image-recognizing platform, called MAD Stack, can be used by app developers and companies to create a futuristic mobile user experience. Mad Street Den founders Ashwini Asokan and Anand Chandrasekaran explain that the idea is to make machines more useful by making them a bit human: fun, intelligent, and relevant.
The process of recognizing a human expression or responding to a gesture is simple for a human brain, but quite complex for a smartphone camera to do digitally. It is artificial intelligence that enables a camera to do this. What’s more, the app keeps getting smarter with use, through machine learning algorithms. Read more