Godrej Plans to Build Miniature Refrigerator for Rural India

Posted on: 20 January 2014

One of India’s largest consumer products company, Godrej & Boyce Manufacturing Company, is planning to expand to the bottom of the pyramid in India. And to do this, it is thinking of creating an innovative refrigerator.

Only 20% of Indians have one. This covers 80% of the upper and middle classes in the large cities, and only 1% of village dwellers. There are villages without even a single refrigerator, and that have no electricity infrastructure either. To fill the gap, Godrej plans to develop a miniature refrigerator running on a long-life battery. 

The company has invested in several US semiconductor companies developing the futuristic technology that could enable a miniaturized refrigerator like this to conquer the Indian market. Read more

3 Responses to "Godrej Plans to Build Miniature Refrigerator for Rural India"

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